WHAT ARE IDENTS?
Idents are essentially the logo of a production company which is played at the beginning of a movie. They are the most simple aspect of a film opening. An ident usually lasts between 4-7 seconds and there are usually 2-4 idents before the movie starts. The more production companies involved in making the movie, the more the risks are spread. Indie movies occasionally have no idents at the beginning. The bigger conglomerates such as the Big 5 (Warner Bros., Paramount, NBC Universal, Sony and Walt Disney) get a lot more screen time for their idents rather than smaller junior companies. The Big 5 are also more likely to have their own jingle rather than an audio bridge.
They are placed at the beginning of a movie to show which production companies were involved in the making of the movie. Idents are also used to advertise the production company. Idents are often made aesthetically pleasing and enticing to make them memorable. The fact that Big 5 idents are repeatedly marketed also helps to make them memorable. The production company wants to make a good impression so that people are tempted to watch more of their creations. Idents can also be altered to connote the genre of the movie. This is mostly identifiable with the Slasher genre.
POSSIBLE INFLUENCES
- Having possibly 1 or 2 idents with their own jingle
- Having 1 ident with audio bridge to movie
- Considering our film opening can't be that long, probably a maximum of 10 seconds per ident
- Possibly having something altered about the ident to connote the zom-rom-com hybrid genre
TITLES
In this vodcast, I speak about the titles in different movies. I've looked at some Working Title movies as well as Warp movies. It is clear that a title is very important as it anchors the genre and the preferred reading. This is shown through the font, colour, size and case. It is interesting as a few movies don't have any titles at all. The order is also important to look at as this will help us create our film opening. I look at Tyrannosaur (Considine, 2011), This is England (Meadows, 2007) and Four Lions (Morris, 2010) from Warp and Bridget Jones's Diary (Maguire, 2001) from Working Title.
In this vodcast, I speak about the titles in different movies. I've looked at some Working Title movies as well as Warp movies. It is clear that a title is very important as it anchors the genre and the preferred reading. This is shown through the font, colour, size and case. It is interesting as a few movies don't have any titles at all. The order is also important to look at as this will help us create our film opening. I look at Tyrannosaur (Considine, 2011), This is England (Meadows, 2007) and Four Lions (Morris, 2010) from Warp and Bridget Jones's Diary (Maguire, 2001) from Working Title.
